The above commercial, titled “Origami,” was created by Energy BBDO Chicago for Extra gum.
I’m a graphic designer. Often, my job at work is to create the art and not necessarily conceptualize the ideas. Someone tells me what they want and I bring it to life with text and images. This is not to say that I can’t do conceptual work. I LOVE IT and I’m blessed to have a mind for it. Often, I find myself writing my own little commercials and lately, I feel that the conceptual component of advertising is where I’ll end up. It just takes getting the right opportunity. I’m working on that!
With that being said, I hope you enjoy the commercials on this post. Everything about them are why I enjoy advertising. I mean, “Origami” is about freaking chewing gum, and yet, it touches everything within you on an emotional level. Has it told you anything about the gum? Nope. Does it say anything about whether or not this gum tastes good? Nope. But did it make you think about eating a piece of gum? Do you feel something? Absolutely. And often, feelings will having you spending money!
That’s the beauty of advertising man! Artistic souls and greedy corporations are tricking you into caring about shit that doesn’t matter! Pretty awesome if you can detach yourself from the manipulative aspect of it all. Hey, advertising is about money first, so if we can at least make that meaningful, why not? Or, perhaps, making it more meaningful is how we’re able to deal with selling our souls for the almighty dollar?
Yeahhh…I don’t feel like thinking about it that hard either! Here are two more commercials:
This commercial, titled “The Kiss” was created by Grey London for a British telecommunications company called Vodafone. The amazing instrumental is “Walk” by Ludovico Einaudi.
This commercial, titled “Love is Forever” is a South African ad, created by Ogilvy & Mather Johannesburg, for KFC. And how awesome is Ellie Goulding’s cover of Elton John’s “Your Song?!” LOVE HER!
Finally, I’d like to lighten things up a bit, because you’re probably using a snot rag right about now! Check out this oldie, but goodie from the 2011 Superbowl:
This commercial, titled “The Force,” was created by Donny Deutsch Advertising Inc. (Deutsch) for Volkswagon.