I finally saw the Dodge Ram super bowl commercial. Click above to watch at your own risk. Having seen it, Damon at VSB wrote that America was intent on turning Martin Luther King, Jr into “avocado toast.” I couldn’t agree more. As for the commericial, I’m going to label it “drivel.”
Pure, “White millennial sipping on a pumpkin spice latte while listening to a Dave Chappelle stand-up routine on the Spotify app and driving their Subaru 55 mph in a 35 mph lane to their new, fully Ikea furnished 3 bedroom, 2 bath condo in a newly gentrified neighborhood” ass DRIVEL.
Lets not get it twisted. Dr. Martin Luther King, Jr. was a revolutionary homie! And while he may not have been everyone’s preferred civil rights leader, NONE of us are arguing that this man, and some of his family, didn’t literally DIE fighting for civil rights.
And today, we are still fighting for everything he DIED fighting for!
And it is with this knowledge in mind that I am partially (only partially, white folks be white folking and we know the King estate aint shit) stunned that anyone felt comfortable enough to tarnish this man’s legacy and reduce his wise, educated, emboldened, REVOLUTIONARY words to a capitalistic soundbite to sell a damn truck. Especially since, in it’s entirety, the speech is actually anticapitalist! I can’t make this up. In the very same speech used in this commercial, Dr. King says:
Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you’re just buying that stuff. … I got to drive this car because it’s something about this car that makes my car a little better than my neighbor’s car. … I am sad to say that the nation in which we live is the supreme culprit. And I’m going to continue to say it to America.
There is absolutely nothing inspirational about the revolution being televised when it’s monetized without purpose of reinforcing everything said revolutionary died fighting for.
I was not galvanized to purchase a truck. Instead, I want to drop kick everybody that ever buys a Dodge Truck, henceforth.
FOOLISHNESS! PURE FOOLISHNESS!!!